Question 1

Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?

Accepted Answer

B

Explanation: The best thing to rely on to get stakeholder buy-in for a redesign of digital commerce experience is research findings and a competitive analysis, as this helps demonstrate the user needs and pain points, and the market opportunities and threats. Wireframes and a total addressable market calculation or inspiring graphics and personas may not be persuasive or comprehensive enough for stakeholder buy-in.

Question 2

The design team at Cloud Kicks has created a vision for a new virtual try on tool for its
products, which would apply to multiple product lines, brands, and regions.
Which roadmap should the strategy designer create to communicate the planned releases of
multiple products in a single view?

Accepted Answer

A

Explanation: The best roadmap to communicate the planned releases of multiple products in a single view is a portfolio roadmap, as this helps show how different products align with the strategic goals and initiatives of the organization, and how they interrelate and depend on each other. A strategy roadmap or a product roadmap may not be able to capture the complexity and diversity of multiple products.

Question 3

The call center at Cloud Kicks (CK) is receiving higher call volumes than usual, which is leading to
longer wait times for customers. CK has decided to engage a team to address this.
What should the strategy designer ask before framing the problem'?

Accepted Answer

B

Explanation: Before framing the problem, the strategy designer should ask what problem(s) CK is trying to solve, rather than jumping to solutions or assumptions. This helps clarify the scope and context of the challenge and identify the root causes and effects of the issue. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designercertification-prep/frame-challenges-with-how-might-we-statements

Question 4

A strategy designer has noticed that stakeholder perspectives often take a features-first mindset
when discussing the problem space and user insights.
Which co-creation approach should help stakeholders shift to a users-first mindset before discussing
solutions?

Accepted Answer

C

Explanation: An empathy workshop is a co-creation approach that should help stakeholders shift to a users-first mindset before discussing solutions. An empathy workshop is a method that involves engaging stakeholders in activities that help them understand and empathize with the users’ needs, goals, pain points, and emotions. It helps foster a human-centered perspective and mindset among stakeholders, and inspire them to generate ideas that address the users’ problems or desires. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategydesigner-certification-prep/facilitate-an-empathy-workshop

Question 5

Cloud Kicks is going to conduct research with users of products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?

Accepted Answer

C

Explanation: Some safeguards that should be put in place to ensure the research is conducted ethically are a code of conduct, ethics training, and a research data handling policy. A code of conduct is a set of principles and guidelines that define ethical behavior and expectations for researchers and participants. Ethics training is a way to educate researchers on ethical issues and best practices in conducting research. A research data handling policy is a document that specifies how research data will be collected, stored, accessed, shared, analyzed, and disposed of in a secure and compliant manner. A customer journey map, research scenario, and a RAID log are tools for planning and documenting research activities, but they do not address ethical issues. A hypothesis, project plan, and financial reimbursement for users are elements of research design and execution, but they do not ensure ethical conduct.

Question 6

A cross-disciplinary design team is looking at an affinity map of insights. Which question should the team use to prioritize and turn them into design opportunities?

Accepted Answer

B

Explanation: The question that the team should use to prioritize and turn insights into design opportunities is “Why is this insight valuable?” This question can help the team evaluate the relevance, significance, and impact of each insight, and how it relates to the user needs, pain points, goals, and motivations. The question also helps the team frame the insights in terms of benefits and outcomes, rather than features or solutions. The other questions may be useful for assessing feasibility or viability, but they do not prioritize insights based on value.

Question 7

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence
Scanning workshop to assess the planned service development roadmap.
Which types of outcomes should result from a Consequence Scanning workshop"?

Accepted Answer

A

Explanation: A Consequence Scanning workshop is a method that helps assess the potential positive and negative impacts of a planned service or product on different stakeholders and scenarios. The outcomes of this workshop are issues to act on, influence, or monitor, which help prioritize actions and mitigate risks. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategydesigner-certification-prep/conduct-a-consequence-scanning-workshop

Question 8

Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.
Which inclusive design tactic should help the company solve problems for the broadest possible
audience?

Accepted Answer

A

Explanation: Solving for one, extending to many through a persona spectrum is an inclusive design tactic that helps solve problems for the broadest possible audience. It involves creating personas that represent different levels of ability, context, and preference, and designing solutions that meet the needs of the most extreme cases, which can benefit everyone else as well. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designercertification-prep/solve-for-one-extend-to-many-through-a-persona-spectrum

Question 9

A strategy designer is leading a project to reimagine in-app communication form. The CIO is a
key decision maker but appears to be neutral-and even, at times, a detractor to the project.
What should the designer do to gain their alignment?

Accepted Answer

A

Explanation: The best way to gain alignment from a key decision maker who is neutral or detracting from a project is to set up a conversation with them to name the challenge and listen to their objections, as this shows respect and empathy and allows for mutual understanding and feedback. Asking the sponsor to speak to them on behalf of the project or emailing them reiterating project status may not address their concerns or motivations effectively.

Question 10

Cloud Kicks' sales representatives are complaining that some Lightning webs components
developed as part of the partner onboarding process are slow to load and often unresponsive.
What would be the best recommendation to the team to identify the challenges and remediate the
issue?

Accepted Answer

B

Explanation: The best recommendation to identify and remediate the issue of slow and unresponsive Lightning web components is to utilize the Lightning Usage App, which provides insights into how users interact with Lightning Experience and helps optimize performance and usability. Running the Salesforce Optimizer or creating a case with Salesforce support may not address the specific issue of Lightning web components.

Question 11

Cloud Kick's sales representatives are complaining about lack of flexibility when they need
to create complex quotes and configure product solutions
What should the Strategy Designer recommend to streamline their sales cycle?

Accepted Answer

A

Explanation: The Strategy Designer should recommend implementing Revenue Cloud to streamline their sales cycle. Revenue Cloud is a Salesforce product that enables companies to create flexible and scalable revenue models, automate complex billing and revenue recognition processes, and provide a unified buying experience across channels. Revenue Cloud includes CPQ (Configure, Price, Quote) and B2B Commerce solutions that can help Cloud Kicks’ sales representatives create complex quotes and configure product solutions more easily and accurately.

Question 12

Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to
the design of a product through collaborative activities.
Which tools should CK use while conducting the next synchronous journey mapping session?

Accepted Answer

B

Explanation: Whiteboarding tools are tools that enable collaborative drawing, brainstorming, and mapping on a virtual board. They are useful for conducting synchronous journey mapping sessions with remote teams, as they allow everyone to participate and contribute in real time. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designercertification-prep/conduct-a-journey-mapping-session

Question 13

Cloud Kicks (CK) is interested in collecting data passively from customers while they are
exercising in the company's latest tours plans to collect heart rate and activity levels and then overlay
this data with self-reported weight, age, and health behavior information to provide fitness
recommendations
What should a strategy designer recommend before CK commits to this project?

Accepted Answer

B

Explanation: A strategy designer should recommend a Consequence Scanning workshop before CK commits to this project. A Consequence Scanning workshop is a method to identify and mitigate potential negative consequences of a product or service, such as privacy, security, or social issues. It involves mapping out the intended and unintended outcomes of the product or service, assessing their likelihood and severity, and devising actions to prevent or reduce harm. User Acceptance Testing or Global Trend Analysis may provide some insights, but they do not address the ethical implications in a systematic and proactive way.

Question 14

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer
service transformation: How might we improve our automated online chat experience to be a
preferred channel for our customers to seek information and self-service toots?
Which metric should define a successful transformation outcome?

Accepted Answer

A

Explanation: The metric that should define a successful transformation outcome is increased goal completion rate. This metric measures how often customers are able to complete their intended tasks or goals through the automated online chat experience, such as finding information or self-service tools. It indicates the effectiveness and satisfaction of the chat experience. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designercertification-prep/measure-the-success-of-the-initiative

Question 15

Cloud Kicks (CK) wants to make sure its customers understand the ion between its prod and its goal
of sustainable manufacturing.
CK initiates a project to integrate sustainable messaging into its commerce experience,
What should the strategy designer use to ensure the new sustainability messaging is desirable to
customers?

Accepted Answer

B

Explanation: Conducting customer interviews is a direct and effective method to ensure that sustainability messaging resonates with customers. Through these conversations, the strategy designer can gather insights into customer values and p

Free Salesforce Strategy-Designer Actual Exam Questions