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Free Salesforce-Marketing-Associate Actual Exam Questions
The questions for this exam were last updated on January 7, 2026
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The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population. Which feature should the associate use to execute these testing parameters?
Select one option, then reveal solution.
Question No. 2
A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains. How should the associate meet this requirement?
Select one option, then reveal solution.
Question No. 3
The marketing team at Northern Trail Outfitters wants insight into why its subscribers are unable to receive emails as intended. Which metric should the associate review to get more information?
Select one option, then reveal solution.
Question No. 4
Northern Trail Outfitters is implementing an email send log for tracking and compliance. A marketing consultant has already set up the process to export the data. Which data extension setting should be used to complete the requirement?
Select one option, then reveal solution.
Question No. 5
Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience. How should the marketing associate accomplish this?
Select one option, then reveal solution.
Question No. 6
The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers. Which feature should the associate use?
Select one option, then reveal solution.
Question No. 7
What is used to identify unique member records?
Select one option, then reveal solution.
Question No. 8
A sales representative raised a concern that a customer did not receive certain emails that should have been sent as part of the new product purchase journey. Where should a marketing associate look in Journey Builder to investigate the issue?
Select one option, then reveal solution.
Question No. 9
An associate is working on an email containing personalized content. It needs to be proofed by a reviewer prior to sending it to the audience. Using a test data extension, which option should the associate use to meet this requirement?
Select one option, then reveal solution.
Question No. 10
A marketing associate wants to ensure that valid and clean data is being captured in a data extension. What should help promote good data quality?
Select one option, then reveal solution.
Question No. 11
Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly. Why does this behavior put NTO's email sending reputation at risk?
Select one option, then reveal solution.
Question No. 12
Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event. What is the best practice to collect consent?
Select one option, then reveal solution.
Question No. 13
The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten. Which data privacy policy does this fall under?
Select one option, then reveal solution.
Question No. 14
Northern Trail Outfitters has a product recall and needs to send a dedicated email for each individual product with a serial number in the recall. When sending to the targeted audience in a data extension, which configuration option should an associate utilize to ensure that a subscriber who purchased multiple products receives an email for each product?
Select one option, then reveal solution.
Question No. 15
A Cloud Kicks associate is tasked with evenly distributing a large number of subscribers from a single data extension into five new equally distributed data extensions. Which method should the associate use to accomplish this?