Free Build and Analyze Customer MKT-101 Actual Exam Questions
The questions for this exam were last updated on January 7, 2026
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Question No. 1
The marketing team wants to target subscribers with a ‘think you’ offer for all subscribers who have
opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
Select one option, then reveal solution.
Question No. 2
A healthcare marketer would like an email sent to patients as soon as they request a password reset
for their account.
Which journey type isthe best solution for the marketer to set up?
for their account.
Which journey type isthe best solution for the marketer to set up?
Select one option, then reveal solution.
Question No. 3
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every
email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
Select one option, then reveal solution.
Question No. 4
A marketing team uses email templates as a means to create a consistent style guide. The team has
recently updated the primarytemplate to coincide with company-wide rebranding; however, content
approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
recently updated the primarytemplate to coincide with company-wide rebranding; however, content
approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
Select one option, then reveal solution.
Question No. 5
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO
wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
Select one option, then reveal solution.
Question No. 6
Northern trail Outfitters’ marketing department wants to review lastyear’s holiday engagement to
this year’s engagement.
What should they use to access the historical engagement data?
this year’s engagement.
What should they use to access the historical engagement data?
Select one option, then reveal solution.
Question No. 7
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior
to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
Select one option, then reveal solution.
Question No. 8
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is
only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active
customers?
only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active
customers?
Select one option, then reveal solution.
Question No. 9
A marketer has noticed an increase in unsubscribes. They would like to address this concern but,
going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to
unsubscribe?
going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to
unsubscribe?
Select one option, then reveal solution.
Question No. 10
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all
customer transactions within the last 90 days. NTO’smarketing team would like to target customers
who have purchased a camping tent or foldout camper in the last week; however, for this campaign,
they would like to exclude anyone who has a ‘silver status.
Which three tools should be used to segment this data?
customer transactions within the last 90 days. NTO’smarketing team would like to target customers
who have purchased a camping tent or foldout camper in the last week; however, for this campaign,
they would like to exclude anyone who has a ‘silver status.
Which three tools should be used to segment this data?
Select one option, then reveal solution.
Question No. 11
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a
dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?
dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?
Select one option, then reveal solution.
Question No. 12
A marketing manager wants to see how the cross-channel customer population has changed over
the last 6 months.
Which report should be run to provide this Information?
the last 6 months.
Which report should be run to provide this Information?
Select one option, then reveal solution.
Question No. 13
A marketer wants to better organize their assets in Marketing Cloud. What should they do to
improve searching and filtering in Content Builder?
improve searching and filtering in Content Builder?
Select one option, then reveal solution.
Question No. 14
A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for
Country.
What should they use to determine the number of matching records in the least number of steps?
Country.
What should they use to determine the number of matching records in the least number of steps?
Select one option, then reveal solution.
Question No. 15
The marketing team wants to test various path within journey based on parameters to assess the
effectives of a new email campaign.
Which tool should be used?
effectives of a new email campaign.
Which tool should be used?
Select one option, then reveal solution.