Question 1

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months. Which remediation tactic should be used to improve deliverability?

Accepted Answer

C

Question 2

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within the content slot?

Accepted Answer

C

Question 3

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every
email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

Accepted Answer

B

Question 4

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a
dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

Accepted Answer

C

Question 5

The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of
NTO’s welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

Accepted Answer

A

Question 6

A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them. What should be configured to ensure compliance with this request?

Accepted Answer

B

Question 7

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails. What should the marketer do to prevent this problem?

Accepted Answer

C

Question 8

After receiving approval from their team, a marketer scheduled a promotional email tend. After the
send was scheduled arid the team was notified, they received additional feedback which called for
edits to the email copy.
Where should the marketer cancel the send?

Accepted Answer

B

Question 9

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior
to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Accepted Answer

B

Question 10

A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for
Country.
What should they use to determine the number of matching records in the least number of steps?

Accepted Answer

C

Question 11

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account. Where should the data extension reside to achieve this goal?

Accepted Answer

C

Question 12

A marketerhas created an event confirmation email which is sent to all registration of their cooking-
while-camping sessions. They use Connect to integrate into their CRM and want to update records
directly when a recipient clicks the ‘Confirm RSVP button.
Whichautomation solution should easily allow this action?

Accepted Answer

C

Question 13

Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL. Which action should be recommended?

Accepted Answer

B

Question 14

A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to
the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

Accepted Answer

A

Question 15

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day. Which feature should be used toaccommodate this setup?

Accepted Answer

A

Free Marketing-Cloud-Email-Specialist Actual Exam Questions