Free Marketing-Cloud-Consultant Actual Exam Questions
The questions for this exam were last updated on January 7, 2026
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Question No. 1
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the
entry data.
How should they connect the data?
entry data.
How should they connect the data?
Select one option, then reveal solution.
Question No. 2
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating
subscribers who should receive a monthly payment reminder that day. They want to use Journey
Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
subscribers who should receive a monthly payment reminder that day. They want to use Journey
Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
Select one option, then reveal solution.
Question No. 3
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent
and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
Select one option, then reveal solution.
Question No. 4
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via
separate data feeds from the main contact information.
What data model configuration should be recommended
separate data feeds from the main contact information.
What data model configuration should be recommended
Select one option, then reveal solution.
Question No. 5
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to
help with the execution of their marketing programs. NTO does not want to duplicate efforts within
the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation
Studio?
Choose 3 Answers
help with the execution of their marketing programs. NTO does not want to duplicate efforts within
the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation
Studio?
Choose 3 Answers
Select all that apply, then reveal solution.
Question No. 6
Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in
order to email purchase receipts to it customers. The point-of-sale data will need to be transformed
to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
order to email purchase receipts to it customers. The point-of-sale data will need to be transformed
to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
Select one option, then reveal solution.
Question No. 7
Nerthern Trail Qutfitters' account is configured with Multi-Org to leverage two Salestorce CRM
accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect
the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect
the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
Select one option, then reveal solution.
Question No. 8
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10
different personalized fields in the email which reside in multiple data extensions. The goal is a
timely email send from start to finish as it contains a limited quantity, first come-first served, special
offer.
How should they accomplish this task?
different personalized fields in the email which reside in multiple data extensions. The goal is a
timely email send from start to finish as it contains a limited quantity, first come-first served, special
offer.
How should they accomplish this task?
Select one option, then reveal solution.
Question No. 9
Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on
customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?
customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?
Select one option, then reveal solution.
Question No. 10
Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing
their email content to speak to subscribers in their own language. The wants to do this as efficiently
as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended?
Choose 2 answers
their email content to speak to subscribers in their own language. The wants to do this as efficiently
as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended?
Choose 2 answers
Select all that apply, then reveal solution.
Question No. 11
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this
data into Marketing Cloud through a file drop automation. The automation contains an import
activity which overwrites a staging data extension, as well as an SQL Query activity which brings this
data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported
through this automation, and would also like to prevent the sendable date extension from being
updated that day.
Which solution ts appropriate in this situation?
data into Marketing Cloud through a file drop automation. The automation contains an import
activity which overwrites a staging data extension, as well as an SQL Query activity which brings this
data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported
through this automation, and would also like to prevent the sendable date extension from being
updated that day.
Which solution ts appropriate in this situation?
Select one option, then reveal solution.
Question No. 12
Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.
Which method would facilitate this solution?
Which method would facilitate this solution?
Select one option, then reveal solution.
Question No. 13
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS
channels, but also plan for social advertising. Customer data originates within their point-of-sale
system which communicates to Marketing Cloud in real-time via API. They want to configure their
customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
channels, but also plan for social advertising. Customer data originates within their point-of-sale
system which communicates to Marketing Cloud in real-time via API. They want to configure their
customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
Select all that apply, then reveal solution.
Question No. 14
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad.
An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
Select one option, then reveal solution.
Question No. 15
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The
entries are being collected at high frequency, potentially thousands per minutes. The data does not
need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?
entries are being collected at high frequency, potentially thousands per minutes. The data does not
need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?
Select one option, then reveal solution.