Free Marketing-Cloud-Administrator Actual Exam Questions
The questions for this exam were last updated on January 7, 2026
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Question No. 1
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing
Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating
a data extension to house the data?
Choose 2 answers
Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating
a data extension to house the data?
Choose 2 answers
Select all that apply, then reveal solution.
Question No. 2
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data
extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
Select one option, then reveal solution.
Question No. 3
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7
Choose 2 answers
Which two considerations should be taken when configuring an SFTP User7
Choose 2 answers
Select all that apply, then reveal solution.
Question No. 4
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT
imported and stored in Marketing cloud. What solution should they implement?
imported and stored in Marketing cloud. What solution should they implement?
Select one option, then reveal solution.
Question No. 5
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
Select one option, then reveal solution.
Question No. 6
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which
three considerations should the admin review before making this update?
Choose 3 answers
three considerations should the admin review before making this update?
Choose 3 answers
Select all that apply, then reveal solution.
Question No. 7
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social
media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
Select all that apply, then reveal solution.
Question No. 8
A customer with limited technical resources has requested assistance in setting up a small email
deployment that the customer will maintain long term. The email will display men's shoes to males
in the audience and women's shoes to females in the audience. The sendable data extension
contains a field with a value of Male or Female. Which method should a consultant recommended to
ensure content is displayed properly within the email.
deployment that the customer will maintain long term. The email will display men's shoes to males
in the audience and women's shoes to females in the audience. The sendable data extension
contains a field with a value of Male or Female. Which method should a consultant recommended to
ensure content is displayed properly within the email.
Select one option, then reveal solution.
Question No. 9
Which three options determine when a contact could enter a journey?
Choose 3 answers.
Choose 3 answers.
Select all that apply, then reveal solution.
Question No. 10
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
What consideration should be given to the preference profile centers for this integration?
Select one option, then reveal solution.
Question No. 11
A customer is developing a new eCommerce section of their website and plans to leverage
transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
Select one option, then reveal solution.
Question No. 12
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud
account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
Select one option, then reveal solution.
Question No. 13
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After
entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
Select one option, then reveal solution.
Question No. 14
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a
customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
Select one option, then reveal solution.
Question No. 15
A customer frequently holds seminars and other events to interface with their customers. They plan
to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email
sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do
not complete registration.
Which skill is needed to build an efficient solution?
to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email
sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do
not complete registration.
Which skill is needed to build an efficient solution?
Select one option, then reveal solution.