Free Actual Actual Exam Questions for ITIL-DSV – Edition - Question 9 Discussion

I get the point about values for C, but I think we can rule out B and D easily since location or age/gender don’t define organic food fans. If we consider that loving organic food reflects their mindset and lifestyle choices, it fits psychographic (C) better than just behavior (A), which is more about actions like purchase frequency or usage. Couldn’t we say behavioral would apply if the question mentioned things like buying patterns or brand loyalty explicitly? Here it feels more about who they are, not just what they do.

They’re not geographic (B), and it’s not just basic demographics (D).

A. This could also fit behavioral since it’s about their buying habits—choosing organic shows a pattern in how they shop, not just their values or lifestyle. That angle might justify A too.

Makes sense to rule out B and D since none relate to location or basic demographics. I agree with C because choosing organic reflects personal interests and values, which is psychographic. So, C.

It’s C. Organic food preference fits psychographic since it’s about lifestyle and values, not just age or location. B feels off since it’s not about geography.