Question 1

Reference module: Testing engagement policy conditions using audience simulation
U+ Bank, a retail bank, recently implemented a project in which credit card offers are presented to
qualified customers when the customers log in to the web self-service portal. The bank now plans to
amend its engagement policy conditions. As a Decisioning Consultant, which simulation do you run
to check if the conditions are too broad or narrow for your requirements?

Accepted Answer

A

Explanation: Identifying the Requirement: The bank has chosen an email service provider that prefers receiving customer batches through a cloud storage location on either Microsoft Azure or Amazon S3. The task is to find out how Pega Customer Decision Hub can integrate with these cloud storage solutions. Evaluating Pega CDH Capabilities: Pega Customer Decision Hub provides robust capabilities for integrating with various external systems and cloud storage solutions. The documentation for Pega CDH supports writing action details directly to cloud storage solutions like Microsoft Azure and Amazon S3, which is in line with modern cloud infrastructure practices. Process Overview: Configuration: Configure the external storage location (Azure Blob Storage or Amazon S3) within Pega CDH. Action Flow: Define the action flow to include steps for writing data to the specified cloud storage. External Integration: Use built-in connectors or custom integration points to handle data transfer securely and efficiently. Reference and Supporting Documentation: According to the Pega Customer Decision Hub User Guide, you can configure Pega CDH to write action details directly to cloud storage solutions like Microsoft Azure and Amazon S3 (refer to the section on configuring the delivery of multiple treatments and external integration points). Reference: Pega-Customer-Decision-Hub-User-Guide-85.pdf Pega-Customer-Decision-Hub-User-Guide-86.pdf Pega-Customer-Decision-Hub-User-Guide-87.pdf

Question 2

The arbitration factor that allows you to assign financial values to actions is called: _________.

Accepted Answer

C

Explanation:  Arbitration Factors: In Pega, arbitration is the process of prioritizing actions based on multiple factors.  Action Value: This is a specific arbitration factor that allows assigning financial values to actions.  Purpose: Action value helps in determining the prioritization of actions based on their financial impact or benefit to the business.  Reference: According to Pega Customer Decision Hub documentation, the action value is indeed the term used for this specific arbitration factor.

Question 3

U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into
various risk segments from Good to Very Poor. The risk segmentation rules that the business
provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish
this requirement in Pega Customer Decision Hub™.
PEGAPCDC87V1 practice exam questions

Using the decision table, which label is returned for a customer with a credit score of 240 and an
average balance 35000?

Accepted Answer

A

Explanation: Decision Table Processing: The decision table is configured to evaluate the customer's credit score and average balance to determine the risk segmentation. Conditions Evaluation: For a credit score of 240 and an average balance of 35,000: The first condition checks if the credit score is >= 400 and = 30,000, which does not match. The second condition checks if the credit score is >= 200 and = 20,000, which matches both the credit score (240) and the average balance (35,000). Therefore, the correct result for these conditions is "Fair". Reference: This is derived from typical Pega Decision Table configuration and logical evaluation as described in Pega documentation on using decision tables for such scenarios .

Question 4

When a customer is offered an action that they already accepted, this is because_________.

Accepted Answer

A

Explanation:  Identify the issue: When a customer receives an offer they have already accepted, it suggests that the decision strategy did not consider previous interactions.  Check strategy customization: Strategies in Pega CDH can be customized to include rules that prevent the same offer from being presented again.  Confirm the exclusion of previous offers: Specifically, you need to ensure that there is a suppression rule or a logic to check the Interaction History to exclude previously accepted offers.  Reference: Refer to the section on "Next-Best-Action Designer constraints" and "Engagement policies" in the Pega Customer Decision Hub User Guide. These sections explain how to configure rules to prevent repetitive offers.

Question 5

MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its
website. The company wants to present more relevant offers to customers based on customer
behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
PEGAPCDC87V1 practice exam questions

The company wants to present offers from both the groups and arbitrate across the two groups to
select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based
on customer behavior?

Accepted Answer

B

Explanation: To select the best offer from both groups based on customer behavior, you should ensure that the propensity is enabled in the Arbitration tab. Propensity scores predict the likelihood of a customer accepting a particular offer, and by enabling propensity, you can prioritize offers that have a higher likelihood of acceptance, thus aligning offers with customer behavior. Reference: Pega Customer Decision Hub User Guide, section on understanding Next-Best-Action Designer arbitration.

Question 6

U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into
various risk segments from Good to Very Poor. The risk segmentation rules that the business
provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish
this requirement in Pega Customer Decision Hub™.
PEGAPCDC87V1 practice exam questions

Using the decision table, which label is returned for a customer with a credit score of 240 and an
average balance 35000?

Accepted Answer

A

Explanation: Decision Table Results: In Pega, the standard property that holds the result of a decision table evaluation is pxOutcome. Property Usage: This property can be used to reference the result of the decision table within a decision strategy. Reference: This usage of pxOutcome is consistent with Pega's approach to handling results from decision tables and mapping these results into strategies .

Question 7

To access a property from an unconnected component, you use the____________.

Accepted Answer

C

Explanation: To access a property from an unconnected component in Pega Customer Decision Hub, you use the component-dot-property construct. This allows you to reference properties from other components within your strategy by specifying the component name followed by the property name. This construct helps in accessing and using data across different components without directly connecting them. Reference: Pega Customer Decision Hub User Guide, section on strategy framework and property access methods.

Question 8

Which statement best describes the goal of Next-Best-Action?

Accepted Answer

A

Explanation: Goal of Next-Best-Action: The primary goal of Next-Best-Action is to balance customer needs with business objectives. This approach ensures that actions taken are beneficial for both the customer and the business, leading to better engagement and outcomes. Reference: Pega's Next-Best-Action Designer documentation states that the strategy is designed to align customer interactions with business goals.

Question 9

U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their
qualified customers. As a decisioning consultant, what best practice must you follow to include
images in the emails?

Accepted Answer

A

Explanation:  Best Practice for Emails: To ensure that emails load quickly and correctly across various email clients, it's best practice to provide links to images rather than embedding them directly or attaching them. This method ensures better compatibility and avoids large email sizes.  Implementation: Including image links allows the email client to fetch images from a server, ensuring that the email content remains lightweight and is displayed properly. Reference: Pega's documentation on email treatments and best practices for including images in emails recommends using links to images hosted externally .

Question 10

DRAG DROP U+ Bank has decided to use the Pega Customer Decision Hub™ to recommend more relevant banner ads to its customers when they visit the personal portal. Select each placement type on the left and drag it to the correct requirement on the right. https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/_Pegasystems_PEGAPCDC87V1/page_20_img_1.jpg

Accepted Answer

Answer available on page.

Question 11

DRAG DROP You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements. Select each prioritization factor on the left and drag it to the correct condition on the right. https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/_Pegasystems_PEGAPCDC87V1/page_17_img_1.jpg

Accepted Answer

Answer available on page.

Question 12

DRAG DROP U+ Bank a retail bank is cross-selling on the web by showing various credit card offers to its customers. The bank wants to introduce a new offer in the Business Operations Environment Place the steps in the correct order of implementation. https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/_Pegasystems_PEGAPCDC87V1/page_112_img_1.jpg

Accepted Answer

Answer available on page.

Question 13

DRAG DROP The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub™ on its website to promote new offers to each customer. Place the events in the sequential order. https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/_Pegasystems_PEGAPCDC87V1/page_33_img_1.jpg

Accepted Answer

Explanation: :

Question 14

DRAG DROP A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days. Put the steps in the correct order to implement this task. https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/_Pegasystems_PEGAPCDC87V1/page_26_img_1.jpg

Accepted Answer

Answer available on page.

Question 15

DRAG DROP You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the left and drag it to the correct requirement on the right. https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/_Pegasystems_PEGAPCDC87V1/page_8_img_1.jpg

Accepted Answer

Explanation: Compute SUM of PROFIT = Group BY Determine target budget to retain a customer = Set Property Determine customer credit score = Scorecard Divide customers into risk segment = Decision Table

Free Pegasystems PEGAPCDC87V1 Actual Exam Questions