Question 1

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets. What needs to be built before the snippets can be used?

Accepted Answer

C

Explanation: To display different content, such as a custom unsubscribe footer, based on a person's attributes like geographic region, Marketo's dynamic content functionality is used. The foundation for all dynamic content, including snippets, is a segmentation. A segmentation must first be created to define the different audience groups (segments), in this case, based on geography. Once the segmentation is built, the snippet can be made dynamic, allowing the marketer to create a unique version of the footer for each defined geographic segment.

Question 2

The marketing manager wants to compare year-over-year lead generation. Which report type delivers this information?

Accepted Answer

C

Explanation: The Lead Performance Report is the standard Marketo report designed specifically to measure the volume of new leads created over a selected time period. By setting the report's time frame to cover the desired years and using the "Group Leads By" setting (e.g., by month), a marketing manager can directly generate a year-over-year comparison of lead acquisition trends. This report focuses exclusively on the "Created At" date, making it the most direct and accurate tool for this specific request.

Question 3

In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL: https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/MARKETO_MCE/page_6_img_1.jpg Which logic will apply for a lead to qualify for this Smart Campaign?

Accepted Answer

B

Explanation: When a Marketo Smart Campaign Smart List is configured with "ALL" logic and contains a mix of triggers and filters, the evaluation logic is specific. All triggers are grouped with an implicit "OR" condition, meaning the campaign is initiated if any of the trigger events occur. At the moment one of those triggers fires, the person must also meet the criteria for all of the filters, which are evaluated with an "AND" condition. Therefore, for a lead to qualify, they must perform one of the trigger actions (either fill out the form OR visit the web page) AND simultaneously meet the filter condition (their industry must be "Marketing").

Question 4

How is Marketo different from an email service provider (ESP)?

Accepted Answer

C

Explanation: The fundamental difference between a Marketing Automation Platform (MAP) like Marketo and an Email Service Provider (ESP) lies in their strategic purpose. Marketo is designed to manage the entire customer lifecycle and demonstrate marketing's contribution to revenue through deep CRM integration, lead scoring, nurturing, and advanced attribution models. It connects marketing campaigns directly to sales pipeline and closed-won deals. In contrast, an ESP's primary function is the tactical execution of email campaigns, with its success metrics focused on email engagement data like open rates and click-through rates, rather than business revenue.

Question 5

Which type of leads will receive a non-operational email?

Accepted Answer

A

Explanation: Non-operational emails are standard marketing communications subject to all communication limits and subscription preferences. Only "Marketable leads" are eligible to receive these emails. A lead is considered marketable if they have not unsubscribed, are not blacklisted, are not marketing suspended, and their email address is not empty. The other statuses listed—marketing suspended, blacklisted, and unsubscribed—are specifically designed to prevent leads from receiving non-operational (marketing) emails.

Question 6

The email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE Flow Step will reset the leads’ score?

Accepted Answer

D

Explanation: In Marketo Engage, the "Change Score" flow step is used to modify a person's score. To reset the score to zero, you must use the equals sign (=) followed by the desired value. The input = 0 explicitly sets the person's score to 0, regardless of its previous value. This is the standard method for resetting a score rather than incrementally increasing or decreasing it.

Question 7

Where can you manage program report subscriptions? (Choose two.)

Accepted Answer

A, C

Explanation: Program report subscriptions in Marketo Engage can be managed in two primary locations. First, you can manage the subscription for a specific report directly by navigating to that report within a program in the Marketing Activities area and using its dedicated "Subscriptions" tab. Second, the Analytics area provides a centralized "Subscriptions" tab where a user can view, edit, or delete all of their report subscriptions from across the Marketo instance, including those for program-specific reports. This centralized view is essential for holistic management of all automated report deliveries.

Question 8

A marketer has created several tokens to use in an initiative to send out a survey to customers: https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/MARKETO_MCE/page_17_img_1.jpg In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)

Accepted Answer

C, F

Question 9

HOTSPOT
A company has never done lead scoring before and wants to build a scoring model.
Match each stakeholder to the most appropriate type of insight the stakeholder can provide during
model development.
Answer options may be used more than once or not at all.
MCE practice exam questions

Accepted Answer

Answer available on page.

Question 10

HOTSPOT Match each Webinar Program Status with its effect on the webinar provider or Marketo. Answer options may be used more than once or not at all.

Accepted Answer

Question 11

Where is the setting to enable Progressive Profiling when designing a form found?

Accepted Answer

A

Explanation: Progressive Profiling is a form-level setting that controls the dynamic display of form fields based on data already known about a person. This functionality is configured for the entire form, not for individual fields or instance-wide settings. Within the Marketo form editor, the "Form Settings" menu contains global configurations for the form's behavior and appearance. The specific option to enable and configure the number of blank fields to show is located under the "Settings" sub-section within "Form Settings."

Question 12

A marketing director is asked to email leads to invite them to a company event. Which Program Channel Type should be used to register leads and host the event onsite?

Accepted Answer

C

Explanation: Marketo categorises “Event” programs by channel. According to Adobe Marketo Engage product documentation, the Roadshow channel is intended for in-person events that your company plans and hosts itself (e.g., breakfast seminars, city-tour stops, on-site events). It supports registration (Member acquisition, Registered, Attended statuses, etc.) and the Event Partner integration used to manage attendance on the day of the event. Webinar is reserved for on-line events; Tradeshow is for events organised by a third party where you are an exhibitor; Email Blast is only for one-off outbound emails and contains no registration statuses. Therefore, to register leads and run an on-site company event, the proper Program Channel Type is Roadshow.

Question 13

A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately: Send an email to the lead owner Create an Interesting Moment What should be done to ensure this?

Accepted Answer

A

Explanation: The requirement for actions to occur immediately necessitates a trigger-based Smart Campaign, as triggers listen for events in real-time. The 'Score is Changed' trigger is the appropriate choice, which can be constrained to a new value of 100. To send an email notification to the lead owner (an internal user), the 'Send Alert' flow step must be used. The 'Send Email' step is used to send marketing emails to the lead itself. Finally, the 'Interesting Moment' flow step directly creates the specified moment.

Question 14

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

Accepted Answer

B, E, F

Explanation: To automate the delivery of a unique webinar URL upon registration, a specific workflow is required. First, a smart campaign must be configured to listen for the registration event, which is achieved using the "Fills Out Form" trigger. Second, an email must be created to contain the unique URL. This is accomplished by using the {{member.webinar URL}} token, which pulls the unique value from a custom field on the person's record (populated by the webinar integration). Finally, to ensure this critical transactional email is delivered to all registrants, regardless of their subscription status, the email must be set to "Operational."

Question 15

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as
Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those
leads.
What should be added as a flow step in a Smart Campaign to accomplish this?

Accepted Answer

B

Explanation: The marketing team's objective is to nurture leads that sales has marked as 'Unqualified'. In Marketo Engage, the primary tool designed for automated, long-term lead nurturing is the Engagement Program. A Smart Campaign can be configured to trigger when a lead's status changes to 'Unqualified'. The appropriate flow step within this campaign is "Add to Engagement Program," which places the lead into a predefined content stream designed to re-engage them based on their 'Unqualified Reason'. This directly accomplishes the goal of nurturing these specific leads.

Free Marketo MCE Actual Exam Questions