Free Authentic IAPP AIGP Actual Exam Questions - Question 14 Discussion
Question No. 14
CASE STUDY
A global marketing agency is adapting a large language model ("LLM") to generate content for an
upcoming marketing campaign for a client's new product: a hard hat designed for construction
workers of any gender to better protect them from head injuries.
The marketing agency is accessing the LLM through an application programming interface
("API")developed by a third-party technology company. They want to generate text to be used for
targeted advertising communications that highlight the benefits of the hard hat to potential
purchasers. Both the marketing agency and the technology company have taken reasonable steps to
address Al governance.
The marketing company has:
• Entered into a contract with the technology company with suitable representations and
warranties.
• Completed an impact assessment on the LLM for this intended use.
• Built technical guidance on how to measure and mitigate bias in the LLM.
• Enabled technical aspects of transparency, explainability, robustness and privacy.
• Followed applicable regulatory requirements.
• Created specific legal statements and disclosures regarding the use of the Al on its client's
advertising.
The technology company has:
• Provided guidance and resources to developers to address environmental concerns.
• Build technical guidance on how to measure and mitigate bias in the LLM.
• Provided tools and resources to measure bias specific to the LLM.
• Enabled technical aspects of transparency, explainability, robustness and privacy.
• Mapped and mitigated potential societal harms and large-scale impacts.
• Followed applicable regulatory requirements and industry standards.
• Created specific legal statements and disclosures regarding the LLM. including with respect to
IP and rights to data.
The agency has taken governance actions such as:
Conducting an impact assessment
Providing legal disclosures
Enabling bias mitigation and explainability
Complying with regulatory requirements
Which of the following should be included in the marketing company’s disclosures about the use of
the LLM EXCEPT?
A global marketing agency is adapting a large language model ("LLM") to generate content for an
upcoming marketing campaign for a client's new product: a hard hat designed for construction
workers of any gender to better protect them from head injuries.
The marketing agency is accessing the LLM through an application programming interface
("API")developed by a third-party technology company. They want to generate text to be used for
targeted advertising communications that highlight the benefits of the hard hat to potential
purchasers. Both the marketing agency and the technology company have taken reasonable steps to
address Al governance.
The marketing company has:
• Entered into a contract with the technology company with suitable representations and
warranties.
• Completed an impact assessment on the LLM for this intended use.
• Built technical guidance on how to measure and mitigate bias in the LLM.
• Enabled technical aspects of transparency, explainability, robustness and privacy.
• Followed applicable regulatory requirements.
• Created specific legal statements and disclosures regarding the use of the Al on its client's
advertising.
The technology company has:
• Provided guidance and resources to developers to address environmental concerns.
• Build technical guidance on how to measure and mitigate bias in the LLM.
• Provided tools and resources to measure bias specific to the LLM.
• Enabled technical aspects of transparency, explainability, robustness and privacy.
• Mapped and mitigated potential societal harms and large-scale impacts.
• Followed applicable regulatory requirements and industry standards.
• Created specific legal statements and disclosures regarding the LLM. including with respect to
IP and rights to data.
The agency has taken governance actions such as:
Conducting an impact assessment
Providing legal disclosures
Enabling bias mitigation and explainability
Complying with regulatory requirements
Which of the following should be included in the marketing company’s disclosures about the use of
the LLM EXCEPT?
Select one option, then reveal solution.
US
FW
Fahad W.
2026-02-18
It’s B since proprietary methods are usually confidential, not for public disclosure.
0
JT
John T.
2026-02-11
B vs D? Sharing proprietary methods doesn’t seem right since it’s likely confidential. Acknowledging limitations helps manage expectations, so that should stay in the disclosures.
0
NR
Naveed R.
2026-02-06
Maybe B. Sharing proprietary methods seems off since those are usually confidential to protect competitive advantage, while the other options relate to transparency and trust with users.
0
FW
Fahad W.
2026-01-17
B. Proprietary methods shouldn’t be disclosed since that’s usually confidential info from the tech company. The agency can share purpose, compliance, and limitations to be transparent without revealing trade secrets.
0