Question 1

A brand launches a new website and wants to encourage people to visit it. What should the brand select first to create the campaign?

Accepted Answer

A

Explanation: The first step in creating any Meta advertising campaign is to select the campaign objective. The objective is the foundation of the campaign, defining the business goal the advertiser wants to achieve. For a brand wanting to encourage people to visit a new website, the "Traffic" objective would be the appropriate choice. This initial selection determines the optimization and delivery options available in the subsequent ad set and ad levels, ensuring the entire campaign is structured to achieve the desired outcome of driving website visits. All other elements, such as audience, placements, and creative, are configured after the objective has been set.

Question 2

Where can people see a boosted post?

Accepted Answer

A

Explanation: :

Question 3

Which two of the following do Page posts and ads have in common? (Choose 2)

Accepted Answer

B, C

Explanation: Facebook Page posts and ads share fundamental characteristics in terms of their format and distribution. Both are designed to appear in the main Facebook Feed (B), which is the primary channel for users to see content. Furthermore, both content types support the inclusion of rich media, such as photos and videos (C), to capture audience attention and convey messages more effectively. These are core, shared functionalities for both organic and paid content on the platform.

Question 4

Which option is best to reach existing customers?

Accepted Answer

B

Explanation: A Custom Audience is the most effective option for reaching existing customers. This targeting tool allows advertisers to create an audience from their own sources, such as a customer list (emails, phone numbers), website traffic data from the Meta Pixel, or mobile app activity. By uploading this data, a business can directly target ads to people who have already purchased from them or interacted with their brand, making it the ideal method for engaging a current customer base.

Question 5

In which two ways can a business broadly engage with its audience through a Facebook Page? (Choose 2)

Accepted Answer

A, D

Explanation: A business can broadly engage its audience on a Facebook Page by creating Events and Groups. Events allow a business to gather a community, either online or in person, for a specific occasion, reaching a wide audience through promotions and shares. Groups, which can be linked to a Page, are designed to build a dedicated community around a brand or topic, fostering ongoing discussions and deeper engagement among a large number of followers. Both are one-to-many or many-to-many communication tools, fitting the definition of "broad engagement."

Question 6

A body care brand is launching a new skincare line in the upcoming campaign the brand wants to
individually showcase the new products with the ability to lead users to their respective product
pages.
Which ad format should the brand use?

Accepted Answer

A

Explanation: The Carousel ad format is the most suitable choice because it is specifically designed to showcase multiple products or features within a single ad unit. Each "card" in the carousel can contain a unique image or video, headline, description, and, most importantly, a distinct destination URL. This directly fulfills the brand's requirement to display each new skincare product individually and link users to the respective product pages, thereby creating a seamless and relevant user journey from ad to purchase.

Question 7

A new brand wants to run a campaign to find people who are most likely to remember their ad. Which ad objective should be used?

Accepted Answer

C

Explanation: The Brand Awareness objective is specifically designed to increase people's awareness of a business, brand, or service. When this objective is selected, Meta's ad delivery system is optimized to show ads to people who are most likely to pay attention to them and recall them later. This is measured by the "ad recall lift" metric, which estimates the number of people who would remember an ad if surveyed within two days. This directly fulfills the new brand's goal of finding an audience likely to remember their ad.

Question 8

A fashion brand needs to create an ad with a Lookalike Audience to generate online sales. What should this brand do?

Accepted Answer

C

Explanation: A Catalog Sales campaign, now part of Advantage+ catalog ads, is the most effective choice for a fashion brand aiming to generate online sales. This campaign type uses the brand's product catalog to dynamically show relevant items to potential customers. When combined with a Lookalike Audience (e.g., one based on past purchasers), it allows the brand to prospect for new customers who share characteristics with their existing high-value customers, directly optimizing for the "online sales" goal in a highly scalable and personalized way.

Question 9

A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App Which metric within Ads Manager will help the business determine the success of the campaign?

Accepted Answer

D

Explanation: The Brand Awareness objective is specifically designed to show ads to people who are most likely to pay attention to and remember them. The primary metric to measure the success of this objective is the Estimated Ad Recall Lift (EARL). This metric estimates the number of additional people who may remember seeing your ad if asked within two days. While Reach is a foundational metric for this objective, EARL directly measures the campaign's impact on memory and brand recognition, which is the core goal of a brand awareness campaign.

Question 10

An ad on the Facebook App is initially approved starts to be delivered, and then gets. As approved. What could be a reason for this disapproval?

Accepted Answer

A

Explanation: Facebook's ad review process is not a one-time event. An ad can be re-evaluated after it has been approved and is running. High negative feedback, which occurs when many users hide the ad or report it as spam, is a primary trigger for this re-evaluation. This feedback signals to Meta's systems that the ad is providing a poor user experience, which can be a violation of ad quality policies. Consequently, an ad that was initially deemed compliant can be disapproved upon further review prompted by user interactions.

Question 11

An e-commerce company launches a new website. The company wants to build a campaign that
optimizes for the audience to take a specific action when visiting the website.
Which campaign objective should the company use to accomplish this goal?

Accepted Answer

A

Explanation: The Conversions objective is specifically designed to drive valuable actions on an external website or app. When an advertiser selects this objective, Meta's delivery system optimizes to show ads to people who are most likely to perform the specific action the company values, such as a purchase, registration, or adding an item to a cart. This directly aligns with the e-commerce company's goal to optimize for a specific action on its new website, which requires tracking these actions via the Meta Pixel or Conversions API.

Question 12

A business selects Engagement as its campaign objective. Which action would the business want its customers to take?

Accepted Answer

A

Explanation: The Engagement objective in Meta Ads is specifically designed to encourage users to interact directly with your posts or Page. When an advertiser selects this objective, Meta's delivery system prioritizes showing the ad to people who are most likely to perform actions such as liking, commenting on, or sharing a post, responding to an event, or liking a Page. Liking a post is a primary form of post engagement, making it the direct desired action for this campaign objective.

Question 13

In Ads Manager, what ad creation option is available at the Ad Level?

Accepted Answer

C

Explanation: In the Meta Ads campaign structure, the Ad Level is where you define the creative elements that users will see. This includes the ad's format (such as a single image, video, or carousel), the media (images/videos), primary text, headline, and call-to-action. The purpose of the Ad Level is to build the actual advertisement itself. Options like audience, placement, and optimization are configured at the Ad Set level, which controls the delivery of the ads you create.

Question 14

A home improvement store has been successfully using a carousel ad on the Facebook App and
wants to adapt it to a fullscreen format. The ad still should allow customers to scroll through various
products and show a video of a renovated room
Which solution should this business select?

Accepted Answer

B

Explanation: An Instant Experience is the correct solution because it is a fullscreen, mobile-optimized format that can combine multiple rich media components. The home improvement store can use an Instant Experience to feature a video of the renovated room while also including a carousel component that allows customers to interactively scroll through various products, directly replicating the functionality of their original ad in an immersive, fullscreen environment.

Question 15

Where can an advertiser create a campaign?

Accepted Answer

D

Explanation: Meta Ads Manager is the designated, all-in-one tool for creating and managing advertising campaigns across Meta's platforms, including Facebook, Instagram, and Messenger. It provides a comprehensive interface where advertisers can set up the entire campaign structure, from selecting an objective and defining a target audience to setting budgets and designing the ad creative. While Business Manager is used to organize and manage business assets like ad accounts, the actual campaign creation and editing process is performed within Ads Manager.

Free Facebook Blueprint 100-101 Actual Exam Questions