Free AMA PCM Actual Exam Questions
The questions for this exam were last updated on January 7, 2026
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Question No. 1
FEL Pharmaceuticals, a new company, decides to incorporate features of the AMA's statement of
ethics into its mission statements. The company hires Bernardo, an industry expert, to help them
understand the ethical norms of the industry. FEL Pharmaceuticals is most likely in the _____ stage of
the strategic marketing planning process.
ethics into its mission statements. The company hires Bernardo, an industry expert, to help them
understand the ethical norms of the industry. FEL Pharmaceuticals is most likely in the _____ stage of
the strategic marketing planning process.
Select one option, then reveal solution.
Question No. 2
In a(n) _____ search for information , a buyer examines his or her own memory and knowledge
about a product or service, gathered through past experiences.
about a product or service, gathered through past experiences.
Select one option, then reveal solution.
Question No. 3
Which of the following is an advantage of using primary data sources?
Select one option, then reveal solution.
Question No. 4
Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer
lines to customers who use the airline more than 20 times a year. The company believes that not all
customers are created equally. In this scenario, Fly Air is using _____ segmentation.
lines to customers who use the airline more than 20 times a year. The company believes that not all
customers are created equally. In this scenario, Fly Air is using _____ segmentation.
Select one option, then reveal solution.
Question No. 5
Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer
reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly
under fake names in order to obtain valuable direct insights. Which of the following qualitative
research techniques is the company using in this scenario?
reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly
under fake names in order to obtain valuable direct insights. Which of the following qualitative
research techniques is the company using in this scenario?
Select one option, then reveal solution.
Question No. 6
CL Foods, a fast-food chain, considers the entire community to be a potential target market.
Moreover, the chain has stores in business districts, near schools and colleges and next to ball-parks.
CL Foods is using a _____ strategy.
Moreover, the chain has stores in business districts, near schools and colleges and next to ball-parks.
CL Foods is using a _____ strategy.
Select one option, then reveal solution.
Question No. 7
Services are:
Select one option, then reveal solution.
Question No. 8
The management team at Green Meadows Inc. is debating expanding its corporate social
responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on
CSR activities does not profit the firm in any way. In his opinion, the money could be better invested
in other activities, especially as the market is seeing some volatility. Paolo, however, says that
investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the
following, if true, weakens Greg's argument?
responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on
CSR activities does not profit the firm in any way. In his opinion, the money could be better invested
in other activities, especially as the market is seeing some volatility. Paolo, however, says that
investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the
following, if true, weakens Greg's argument?
Select one option, then reveal solution.
Question No. 9
The psychographic variable that includes people’s psychographic makeup, are the way they live is
_____.
_____.
Select one option, then reveal solution.
Question No. 10
Which of the following is an advantage of secondary data collection?
Select one option, then reveal solution.
Question No. 11
_____ reflects the relationship of benefits to costs, or what customers get for what they give.
Select one option, then reveal solution.
Question No. 12
The planning phase of the marketing plan involves
Select one option, then reveal solution.
Question No. 13
X-Pert Bikes sells bikes for people of all ages. The company is creating a new advertising campaign
targeted only at existing customers, encouraging them to buy an X-Pert Bike the next time they want
a bike. The company also begins an X-Pert Club for existing users of X-Pert Bikes, as research has
shown that familiarity with a brand increases the chances of repeat purchases. In this case, X-Pert's
campaign is aiming to build ______.
targeted only at existing customers, encouraging them to buy an X-Pert Bike the next time they want
a bike. The company also begins an X-Pert Club for existing users of X-Pert Bikes, as research has
shown that familiarity with a brand increases the chances of repeat purchases. In this case, X-Pert's
campaign is aiming to build ______.
Select one option, then reveal solution.
Question No. 14
BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though
customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running
social media campaign to popularize the concept. It also advertised the fact that all its ingredients
were sources locally and sustainably. Which of the following would be considered the service that
BrewCraft is selling customers?
customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running
social media campaign to popularize the concept. It also advertised the fact that all its ingredients
were sources locally and sustainably. Which of the following would be considered the service that
BrewCraft is selling customers?
Select one option, then reveal solution.
Question No. 15
The process of dividing the market into groups of customers with different needs, wants, or
characteristics—who therefore might appreciate products or services geared especially for them—is
called _____.
characteristics—who therefore might appreciate products or services geared especially for them—is
called _____.
Select one option, then reveal solution.