Question 1

What happens to the s.useBeacon variable after a tracking call runs?

Accepted Answer

A

Explanation: After the tracking call runs, the s.useBeacon variable resets to false and must be set to true in order for the beacon to be sent on the next tracking call. This is described in the Adobe Analytics documentation (https://docs.adobetag.com/analytics/implementation/vars/usebeacon/).

Question 2

Which option shows a correct set of steps in a tags workflow?

Accepted Answer

C

Explanation: In a tags workflow, the first step is to create data elements and rules. Data elements are used to capture user information that can be used for analysis and reporting, while rules define when the data elements should be triggered. After the data elements and rules have been defined, the next step is to publish the appropriate libraries, which will deploy the tags to the website. Finally, different levels of user permissions can be set to control who can access and make changes to the data elements and rules.

Question 3

What can launches be used for?

Accepted Answer

B

Explanation: Launch by Adobe is a tag management system that allows users to manage marketing and analytics tags on their website from a single location. Launch provides a user-friendly interface that allows users to create rules to specify when and where tags should be fired, and to manage the data that is passed to these tags. In addition to managing tags, Launch can be used to take certain actions on web pages, such as modifying page content or user interfaces, sending data to third-party tools, or triggering events in response to user behavior. Launch can also be used to manage the lifecycle of tags, including versioning, testing, and deployment. By using Launch, users can improve the efficiency and accuracy of their tag management, reducing the risk of errors and improving the speed of their website. Creating a copy of source pages and classifying content within a website are not primary functions of Launch, although it may be possible to use Launch to accomplish these tasks in certain contexts.

Question 4

Identify the function from below which is not performed by ID Service cookies?

Accepted Answer

A

Explanation: Access or store personally identifiable information (PII) like your email address. ID Service cookies are used to set and store a unique ID for your site visitors (the MID). This unique ID is used to track user activity on the website and to allow the ID service to collect and share data with other Experience Cloud solutions. However, ID Service cookies do not access or store any personally identifiable information (PII) like your email address.

Question 5

A Solution Design Reference (SDR) Document indicates that the developer needs to track products in the shopping cart on the retail website. Which data object can be used to track product names?

Accepted Answer

B

Explanation: The data object to use to track product names in the shopping cart on a retail website is DigitalData.cartproduct.productName. This data object contains an array of objects that represent all the products that are currently in the shopping cart. These objects contain information such as the product name, product ID, quantity, and more.

Question 6

What is correct order when building a rule in launch by Adobe? Select a correct answer.

Accepted Answer

ANSWER: C

Explanation: When building a rule in Launch by Adobe, the correct order to follow is Event, conditions, exceptions, and then actions. This order ensures that the conditions and exceptions will be evaluated before any of the actions in the rule are triggered. This is referenced in the Adobe Analytics Developer Professional study guide section on the Tag Management System.

Question 7

An analytics manager at XYZ company is looking to upload email campaign
metadata and event data into Adobe Analytics so that he/she can monitor
campaign and website performance together. Which Adobe Analytics API can
the manager be advised to use? Select all that apply.

Accepted Answer

B, C

Explanation: The manager should use the Data Sources API to upload email campaign metadata and event data into Adobe Analytics. The Data Sources API allows users to upload and manage data from various sources, including emails, and to use that data to create metrics and segments in Adobe Analytics. Details can be found in the Adobe Analytics Developer Professional study guide.

Question 8

Which of below parameter is report suite determines where data will be kept and reported?

Accepted Answer

A

Explanation: The Saccount parameter is a report suite identifier that tells Adobe Analytics where to store data and how to report on it. This parameter must be included in any tracking call sent to Adobe Analytics. For more information, please refer to the Adobe Analytics Developer Guide [1], which provides detailed instructions and code examples for tracking with Adobe Analytics. Additionally, you can find more information on the Saccount parameter in the Adobe Experience Platform Web SDK documentation [2], which provides detailed information on tracking with the Web SDK. [1] https://marketing.adobe.com/resources/help/en_US/sc/implement/developer_guide.html [2] https://aep-sdks.gitbook.io/docs/resources/web-sdk/web-sdk-reference/parametersreference/s_account

Question 9

A certified Adobe Analytics professional attempts to confirm that the data is on the live version of the site. What should be done immediately?

Accepted Answer

B

Explanation: This can be done by checking the source code of the website or by asking the website owners directly. To verify that the Adobe Analytics tag code is in production, it is important to make sure that the latest version of the tag code is present in the website source code. Reference: https://www.adobe.com/content/dam/acom/en/devnet/analytics/analytics-developer-professionalstudy-guide.pdf

Question 10

An analyst intended to prevent the next tracking call from being sent to Adobe;
however, after reviewing the reports, she found that the tracking call was still
sent to Adobe. Which code should the analyst have added to the doPlugins()
function?

Accepted Answer

A

Explanation: This code should be added to the doPlugins() function in order to prevent the tracking call from being sent to Adobe. Specifically, setting s.abort to true will stop the tracking call from being sent, while setting it to false will allow the tracking call to be sent. This is described in the Adobe Analytics documentation (https://docs.adobetag.com/analytics/implementation/general/variables/abort/).

Free Adobe AD0-E213 Actual Exam Questions