Question 1

Refer to the exhibit: https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/Adobe_AD0-E208/page_19_img_1.jpg A marketing analyst wants to look into visitors who originated from paid search and made a purchase. Which two options can be done directly from this Visualization? (Choose two.)

Accepted Answer

B, C

Explanation: A Venn Visualization is a tool that shows how segments overlap or differ from each other. It can also support up to three segments in one visualization. Two options that can be done directly from this Visualization are: Drag a third segment onto the Venn Visualization to see how it relates to the other two. This will show how the third segment intersects or excludes the other two segments in different regions. Right click to create a new segment from the overlap region of the Venn Visualization. This will create a new segment based on the criteria that match both segments in the overlap region.

Question 2

A web analyst is viewing a report in an Analysis Workspace freeform table and sees a dark gray triangle. https://kxbjsyuhceggsyvxdkof.supabase.co/storage/v1/object/public/file-images/Adobe_AD0-E208/page_9_img_1.jpg What is this specifying in the report?

Accepted Answer

C

Explanation: A dark gray triangle in a report indicates that a data anomaly has been detected for that data point. It means that the value is significantly different from the expected range based on historical data and seasonality.

Question 3

A user needs to share an important segment with a group of users in a Product Profile Group. Why can't a member of his Product Profile Group view the segment?

Accepted Answer

A

Explanation: The reason why a member of his Product Profile Group cannot view the segment is that the user forgot to select “Make this segment public”. When a segment is created or edited, there is an option to make it public or private under the Share With section. If the segment is private, only the creator can use it. If the segment is public, it can be shared with all users, product profile groups, or individual users who have access to the same report suite. The user did not need to curate or duplicate the segment.

Question 4

Various reports show None, Unspecified, Other, or Unknown, depending on the specific report
viewed. Generally, this breakdown means that the variable was not defined or otherwise
unavailable.
Which statement explains the possible behavior of the data?

Accepted Answer

C

Explanation: The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as “NONE”. This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.

Question 5

A pharmaceutical client wants to see a Freeform Table in Analysis Workspace that lists out all the
Products by the number of visits each of its website pages receive. Each product can have varying
number of pages but has a unique product name included in all its URLs. The client also wants to
ensure that the Products in the Freeform Table are arranged in a specific order by product name.
How would an analyst use segments to do this?

Accepted Answer

B

Explanation: The best way to use segments to create a Freeform Table in Analysis Workspace that lists out all the Products by the number of visits each of its website pages receive is to create segments for all of the product names by page name and drag and drop them in order into the Table Builder of a Freeform Table with Visits. The Table Builder is a tool that allows you to customize your table layout by dragging and dropping dimensions, metrics, or segments into rows or columns. Creating segments for all of the product names by page name will ensure that only the pages that belong to each product are included in the table. Dragging and dropping them in order into the Table Builder will arrange them by product name as desired.

Question 6

What column options can an analyst choose to manage data feeds?

Accepted Answer

C

Explanation: The column options that an analyst can choose to manage data feeds are Report Suite, Destination Type, Destination Host and Interval. These columns show information about each data feed configuration, such as which report suite it belongs to, what type of destination it uses (FTP or SFTP), what host name it connects to, and what interval it runs on (hourly or daily). Feed Name, Data Columns, Data Dimensions, Start Date and End Date are not column options for managing data feeds.

Question 7

In Analysis Workspace a Flow Visualization can be created. What is the benefit of using the correct configuration of Flow Visualization?

Accepted Answer

A

Explanation: A Flow Visualization is a tool that shows the path that users take through a website or app. It can help identify common or uncommon behaviors, drop-offs, loops, or exits. One benefit of using the correct configuration of Flow Visualization is that it enables the expansion of a column to show all nodes. By default, only the top five nodes are displayed in each column, but you can click on the expand icon to see more nodes.

Question 8

The Chief Marketing Officer has established a monthly revenue target for an online store and wants
to see how revenue for the current month is tracking towards that goal.
Which Visualization should be used for this report?

Accepted Answer

B

Explanation: A Bullet Visualization is a tool that shows how a metric is performing against a target or goal. It can help monitor progress and identify gaps or opportunities. It can also show additional information, such as comparison periods or ranges.

Question 9

When a segment is created from within a report by dragging a component on the segment area, is it possible to re-use it in another report? ** change report to Workspace **

Accepted Answer

B

Explanation: When a segment is created from within a Workspace by dragging a component on the segment area, it is initially saved as a private segment that can only be used by the creator. However, it is possible to re-use it in another Workspace by editing the segment and checking “Make this segment public”. This will make the segment available to other users who have access to the same report suite.

Question 10

The Product team wants to upload product pricing data from an offline database to the Transaction ID in Adobe Analytics. Which data import tool should be used for this task?

Accepted Answer

B

Explanation: The data import tool that should be used for this task is Data Sources. Data Sources is a feature that allows you to upload offline data from external sources and match it with online data in Adobe Analytics. It can also support transaction ID as a key variable to join offline and online data.

Free Adobe AD0-E208 Actual Exam Questions