Question 1

While auditing an Adobe Analytics implementation, an Architect discovers that reports built using
the Marketing Channel dimension show a large proportion of "None'' visits.
Which two steps should be taken to diagnose the problem? (Choose two.)

Accepted Answer

B, D

Explanation:  Overview of the Issue: The "None" value in Marketing Channel reports indicates visits that are not attributed to any of the defined marketing channels.  Potential Diagnostic Steps: Break down "None" Marketing Channel by Tracking Code: This can provide insights but does not directly address the underlying configuration issues. Review Marketing Channel Processing Rules: Ensures that the rules are correctly defined and applied. Incorrect or missing rules can result in visits being categorized as "None". Review Marketing Channel Data Feeds: Useful for data validation but not for configuration troubleshooting. Check that Internal URL Filters are configured correctly: Ensures that internal traffic is filtered out and does not interfere with marketing channel attribution. Review Marketing Channel Data Connector settings: Relevant for integrations but not for basic processing rule configurations.  Explanation: Review Marketing Channel Processing Rules: Essential to verify that all necessary rules are correctly set up to attribute visits to the correct channels. Check that Internal URL Filters are configured correctly: Ensures that visits from internal sources do not affect marketing channel data, preventing incorrect attribution to "None".  Verification: According to Adobe Analytics Implementation documentation, reviewing processing rules and internal URL filters is crucial for accurate channel attribution (Adobe Analytics Implementation Guide).

Question 2

A company has an email marketing tool that is used for both SMS and email.
The tool generates the following campaign URLs:
SMS link: www.website.com?cid=em:campaign_name-txt Email link:
www.website.com?cid=em:campaign_name
How should the Architect configure Marketing Channel Processing Rules to identify the SMS
channel?

Accepted Answer

C

Explanation:  Business Requirement: Distinguish between SMS and email campaigns using the "cid" query string parameter.  Configuration Steps: Identify SMS Links: Using the query string parameter "cid" ending with "-txt". Processing Order: Ensuring the SMS channel is processed before the email channel.  Explanation: Query String Parameter "cid" Ends with "-txt": This setting ensures that any link containing "cid" ending with "-txt" is identified as an SMS link. Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links.  Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).

Question 3

An Architect needs to create a segment of users that started a visit from a campaign and completed
an order.
A specific product demo page and coupon page can be viewed in any order between the landing
page and the order confirmation page.
What should the Architect use to meet the requirements?

Accepted Answer

A

Explanation: In Adobe Analytics, non-sequential segments allow for the inclusion of conditions that do not necessarily occur in a specific order. Since the specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page, non-sequential containers are the appropriate choice. They allow for the creation of a segment where users must have started their visit from a campaign and completed an order, without enforcing a strict sequence for intermediate steps. Reference: Adobe Analytics Segmentation Guide

Question 4

An Architect needs to track a site feature with a new eVar and make sure that the data is GDPR
compliant. The Architect has already configured the new eVar in the Report Suite Admin panel.
Which additional task should the Architect perform?

Accepted Answer

C

Explanation:  Business Requirement: Ensure GDPR compliance for a new eVar tracking a site feature.  Additional Configuration: Data Governance Labels: Essential for ensuring that the data collected complies with GDPR by appropriately labeling the data for privacy and security.  Explanation: Data Governance Admin panel: Adding governance labels to the new eVar helps categorize and manage data according to GDPR compliance standards.  Verification: According to Adobe Analytics GDPR compliance documentation, adding governance labels in the Data Governance Admin panel is a critical step for ensuring data privacy and compliance (Adobe Analytics GDPR Compliance Guide).

Question 5

For internal search terms, a company wants to give credit to the original keyword used to find a
product. On the first visit, a customer searches for "Mobile" and views the Nebulous Pro.
During the second visit, the customer refines this search to "5G Mobile" and views the Nebulous Pro
again. The customer then purchases the Nebulous Pro for S200 on the third visit. The company wants
"Mobile" to receive credit.
Which configurations should the Architect apply?

Accepted Answer

D

Explanation:  Business Requirement: The company wants to ensure that the original search term ("Mobile") receives credit for the purchase, despite subsequent searches.  Understanding Merchandising eVars: Merchandising eVars are used to attribute success events (like purchases) to specific values captured earlier (like search terms).  Allocation and Expiration Settings: Original Value (First) Allocation: This setting ensures that the first value captured (in this case, "Mobile") remains attributed to the visitor, regardless of subsequent values. Expiration Setting: Setting the expiration to the purchase event ensures that the value ("Mobile") remains active until the visitor makes a purchase.  Explanation: Configure an eVar as Merchandising Variable: This allows tracking specific values like search terms in relation to product views and purchases. Original Value (First) Allocation: Ensures that the initial search term ("Mobile") gets credit. Expiration to Purchase Event: Keeps the eVar value until the purchase is made, ensuring accurate attribution.  Verification: According to Adobe Analytics documentation on Merchandising eVars, using Original Value allocation with appropriate expiration settings ensures correct attribution of original search terms to final purchases (Adobe Analytics Implementation Guide).

Question 6

Which item must be embedded in your pages to asynchronously deploy Adobe Analytics with Launch?

Accepted Answer

B

Explanation: To deploy Adobe Analytics with Launch asynchronously, the necessary JavaScript library must be referenced in the header code of the HTML page. This ensures that the Launch library is loaded early in the page load process, allowing it to manage and fire tags efficiently. Reference: Adobe Launch Implementation Guide

Question 7

An Architect has defined the following tracking specifications:
• A userlD variable must be set in the data layer
• The userlD value must be mapped to eVar5
• The userlD value must be used as the Adobe visitor identification method.
The tagging engineer confirms that Adobe Launch is configured as requested.
An Analyst notices that the eVar5 report is not being populated.
The Architect can see that the userlD data object is populated in the data layer after the page loads.
What is causing this problem?

Accepted Answer

A

Explanation:  Business Requirement: Ensure userID is set in the data layer and mapped to eVar5, and used for visitor identification.  Issue Identification: The userID data object must be available in the data layer before the Adobe Launch rule executes.  Explanation: visitorID is not available in the data layer when the Adobe Launch rule runs: If the visitorID is not present in the data layer at the time the rule executes, the mapping to eVar5 will not occur, resulting in an empty eVar5 report.  Verification: According to Adobe Launch documentation, the timing of data layer availability is crucial for rule execution. Ensuring data is present before rules execute is necessary for accurate data capture (Adobe Launch Implementation Guide).

Question 8

What three are attributes of virtual report suites? (Choose three.)

Accepted Answer

A, E, D

Explanation: Virtual report suites in Adobe Analytics have the following attributes: Some settings are inherited from the parent report suite: Virtual report suites inherit certain configurations from the parent report suite, such as variable definitions and processing rules. They can be added individually to permission groups: Virtual report suites can be assigned to different user groups, allowing for controlled access based on permissions. Current and real-time data is supported: Virtual report suites support current and real-time data, enabling up-to-date reporting and analysis. These attributes make virtual report suites a flexible and powerful tool for segmenting and managing data within Adobe Analytics. Reference: Adobe Analytics Virtual Report Suites

Question 9

A company has a secure website that requires visitors to log in prior to accessing any content beyond
the homepage. A visitor can log out manually, or their website will automatically log them out at the
end of their browser session. The visitor must log back in to continue browsing.
The company has a business requirement to track the login status of their visitors.
Which three login statuses should the Architect recommend capturing? (Choose three.)

Accepted Answer

A, D, E

Explanation:  Business Requirement: Track the login status of visitors on a secure website.  Potential Login Statuses: "Unregistered / Logged Out": Tracks users who have not registered or have logged out. "Anonymous": Generally used for visitors who browse without logging in, but does not apply in a secure login-required context. "Registered / Logged Out": Important for tracking users who have accounts but are currently logged out. "Registered / Logged In": Essential for tracking active, logged-in users. "Incomplete Registration": Useful for identifying users who started but did not complete the registration process. "Unregistered / Logged In": Typically not applicable as unregistered users cannot be logged in.  Explanation: "Unregistered / Logged Out": Helps in understanding the behavior of users who visit but have not completed registration or logged out. "Registered / Logged In": Critical for identifying and analyzing the behavior of active users. "Incomplete Registration": Helps in identifying and addressing barriers in the registration process.  Verification: According to Adobe Analytics best practices, capturing various login statuses helps in comprehensive user behavior analysis (Adobe Analytics User Guide).

Question 10

A company wants to track their website's usage without visitors seeing which data points are being
collected. The following information must be tracked:
• Page names
• Form names
• A counter event for each page of the checkout flow
• s.products populated on each page of the checkout flow
Which approach should the Architect recommend?

Accepted Answer

D

Explanation: To track website usage without visitors seeing which data points are being collected, the recommended approach is to send tracking calls server-side via the Data Insertion API. This method allows for the collection of page names, form names, a counter event for each page of the checkout flow, and the s.products variable while keeping the tracking logic and data points hidden from the client side. Reference: Adobe Analytics Data Insertion API Thank you for your visit.

Free Adobe AD0-E207 Actual Exam Questions